Focused on how developers and AI coding agents adopt API infrastructure. Producing the full content stack across blog, video, newsletter, and social, backed by working demos and example projects. Leading GTM launches for MCP server support, AI Gateway, API Monetization and more.

Led developer GTM working closely with the founders on product market fit as well as all developer asset creation from documentation to video content.

Managing product output for how users get their community data into Orbit — integrations, ETL partnerships, low/no-code solutions and the API — and then out again as valuable insight via reports, notifications and connections to other platforms.

Leading the Developer Education team and strategy as part of the wider Product & Developer Experience department. Building a team of creative engineers to educate and inspire developers around an extensive communications API platform.

Launched the Ignite Accelerator in London, raising funding for and successfully delivering two cohorts, investing over £500k in 19 teams. Responsible for overall programme strategy, technical due diligence, and founder support through the fundraising process.

Led the Community & Developer Relations team in EMEA as SendGrid's first non-US employee. Directed strategy around the SendGrid Accelerate Startup Programme, developer relations, and the European strategy for meetups, hackathons, conference participation and open source.

Led a creative technology team building web and mobile applications with heavy API dependencies. Acted in an advisory capacity to major labels on open data and API strategy. Client work included Universal Music Group, Warner Music, Sony Music, and others.

Leading mobile application commissioning and development across B2B and B2C technology centrally for the 5 major label groups that make up UMG. Product Manager for UK mobile operations, digital technology joint ventures, and 3rd party API integrations.